The ride-sharing app Uber has disrupted the taxi companies business since it launched its first ride in 2010. Uber uses Facebook, Instagram, and Twitter as its major digital marketing channels, using social media to interact with customers and propagate positive, inclusive messaging about connectivity and social awareness. By connecting its messaging to cultural points, clients feel a higher sense of connection to the model. Customers are continuously on the transfer, dynamically checking in on various gadgets and channels and engaging with brands on their phrases.

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